I like Stonyfield Farm yogurt. It's much better than the mass-market stuff like Yoplait and Dannon, let alone store-brand wannabees. No fake stuff, no high-fructose corn syrup. No mystery fruit. Even more so, I like that the company seems to take a very serious approach to environmental issues.
From their website...
To help reduce global warming, we offset all of the C02 emissions from our facility energy use. We also started a nonprofit called “Climate Counts” which shows people how they can help fight climate change by the way they shop and invest.
With a solar array on the roof of our Yogurt Works, we generate some of the clean renewable energy we use to make our yogurt. Through reuse and recycling, we prevent hundreds of tons of waste from reaching landfills and incinerators each year. And we give 10% of our profits to efforts that help protect and restore the earth.
They so strongly profess a love of green corporate citizenship that the company CEO wrote a book about it.
Here's the thing, though: They talk about CO2 offsets and how they work to help people fight climate change by the way they shop. Well, Stonyfield is located in New Hampshire, which is about 1100 miles from where I live near Madison. Meanwhile, there are local dairies here in Wisconsin (perhaps you've heard that we are America's Dairy-land). If I follow Stonyfiled's logic and instruction, I should be buying locally produced products, or at least those products that come the shortest distance. Stonyfield's whole approach to green marketing suggests that I not buy their products.
But, to be totally honest, I didn't actually drop them for green reasons. Now I buy Cascade Fresh yogurt, which is also all-natural and is actually even better than Stonyfield. It does come from Washington, so it takes almost twice the energy resources in terms of fuel to get here. But it is sooo good, not to mention being about 70% the cost of Stonyfield. And unlike Stonyfield, which is part of global conglomerate Groupe Danone, Cascade Fresh is an independent company that seems to take a more honest marketing position.
Did I mention I drive a hybrid car? That's my offset for buying products that come with excessive energy costs for my satisfaction. Uh huh. About as sincere as Stonyfield.