The thing about "celebrity" endorsements is that they should be (a) credible, (b) make you think better of whatever is endorsed by association, and (c) not make you laugh out loud.
Triple FAIL.
From Advertising Age...
NEW YORK -- Michael Vick is in talks to become the new spokesman for PETA.
Yes, you read that correctly. The disgraced one-time NFL superstar serving prison time for funding an illegal dog-fighting ring is primed to do public-service ads for People for the Ethical Treatment of Animals upon his release later this month. According to three people with knowledge of the matter, the proposed endorsement is part of a comprehensive PR scheme aimed at rehabilitating the quarterback's image and gaining him readmission to the league that banned him from playing.
A comprehensive PR scheme. Good luck with that. I'm not altogether surprised in the choice of a Michale Vick/PETA partnership. While I am all for the ethical treatment of animals, I don't exactly see PETA as having all that great of a favorable image themselves. I mean, their hearts are probably in the right place, but something about those folks just ain't right. I have a feeling that The ASPCA (American Society for the Prevention of Cruelty to Animals) and humane societies across the country all took a pass on Mr. Vick's kind offer to exploit them in an effort (hopefully futile) to make him look like he wants to cuddle a puppy rather than to eat it.
Should Vick return to professional football, the team that signs him will instantly replace the Packers as my least favorite team.
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