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    « What is this, high school? Of Sarah Palin, Rahm Emanuel, satire, and f***ing retards | Main | Simple, direct and to the point... just the way I like my editorial cartoons »

    10 February 2010



    As you could imagine, I could double the length of your post with my opinions on the subject. There has long been an opportunity for media strategy to act as a guiding force for creative development. Now its an imperative. Unfortunately its taken much too long for the industry to recognize this and it has cost them dearly.


    I'm biased, but I agree totally. At UW-Whitewater, the Media Buying and Planning class is required of all advertising majors and minors. Even if one doesn't become a media buyer, understanding each media and the best way to use it is essential for Account people and creatives.

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