Twitter Updates

    follow me on Twitter

    Categories

    « Sometimes the worst in animation and voiceover can still be the best at driving home common sense: Maggie Gallagher tries to get into Heaven | Main | Bayer is spending a lot of money on radio ads promoting Bayer AM, but they don't come right out and say what it's really for. Gotta look at the web site for that. »

    06 September 2010

    Comments

    Wyatt Martin

    From the UK's Daily Mail:

    "Predictably, the slogan has been panned by critics. AdWeek noted it 'seems to position Drake as a school whose standards barely exceed total failure'."

    Ouch.

    And you went to school there? For a degree in advertising? Hate to say it but I think the value of your degree just tanked. Maybe you can get a rebate.

    Dave Wilcox

    Hmmm. A rebate. Since the degree was granted back in 1981 (Drake's centennial year!) I'm not sure they'll be open to that idea.

    Actually, I know for a fact that Drake has an excellent J-school and advertising/PR program. It is truly a fine university, despite the admissions staff's misfire.

    Not every marketing campaign is a winner.

    The comments to this entry are closed.

    Blog powered by Typepad
    Member since 03/2007
    My Photo

    Your email address:


    Powered by FeedBlitz

    AddThis Social Bookmark Button

    Newsvine media News